It's Hard To Find Things That Won't

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

The Smartest People Are Constantly Revising Their Understanding, Reconsidering A Problem They Thought They’d Already Solved. They’re Open To New Points Of View, New Information, New Ideas, Contradictions, And Challenges To Their Own Way Of Thinking.

There Are Multiple Ways To Be Externally Focused That Are Very Successful. You Can Be Customer-focused Or Competitor-focused. Some People Are Internally Focused, And If They Reach Critical Mass, They Can Tip The Whole Company.

We Watch Our Competitors, Learn From Them, See The Things That They Were Doing For Customers And Copy Those Things As Much As We Can.

In The End, We Are Our Choices.