Using The Lean Startup Approach, Companies Can

All Innovation Begins With Vision. It’s What Happens Next That Is Critical.

New Customers Come From The Action Of Past Customers

Here In Silicon Valley, I Have Taken Part In Hundreds Of Conversations Trying To Convince People To Dive In And Become Entrepreneurs. All Too Often, Innovators With Good, Safe, Jobs Are Unwilling To Put Their Family's Access To Health Care At Risk By Walking Away From Company-backed Medical Insurance.

Learning To See Waste And Systematically Eliminate It Has Allowed Lean Companies Such As Toyota To Dominate Entire Industries. Lean Thinking Defines Value As 'providing Benefit To The Customer'; Anything Else Is Waste.

The Biggest Start-up Successes - From Henry Ford To Bill Gates To Mark Zuckerberg - Were Pioneered By People From Solidly Middle-class Backgrounds. These Founders Were Not Wealthy When They Began. They Were Hungry For Success, But Knew They Had A Solid Support System To Fall Back On If They Failed.