True Leadership Has People Who Follow When

The Best Ceos In Our Research Display Tremendous Ambition For Their Company Combined With The Stoic Will To Do Whatever It Takes, No Matter How Brutal (within The Bounds Of The Company's Core Values), To Make The Company Great. Yet At The Same Time They Display A Remarkable Humility About Themselves, Ascribing Much Of Their Own Success To Luck, Discipline And Preparation Rather Than Personal Genius.

Good Is The Enemy Of Great.. The Vast Majority Of Good Companies Remain Just That - Good, But Not Great.

Great Vision Without Great People Is Irrelevant.

A Visionary Company Doesn't Simply Balance Between Idealism And Profitability: It Seeks To Be Highly Idealistic And Highly Profitable.

Focusing Solely On What You Can Potentially Do Better Than Any Other Organization Is The Only Path To Greatness.