The Greatest Leaders Build Organizations That, In

You Can't Manufacture Passion Or "motivate" People To Feel Passionate. You Can Only Discover What Ignites Your Passion And The Passions Of Those Around You.

Those Who Build Great Companies Understand That The Ultimate Throttle On Growth For Any Great Company Is Not Markets, Or Technology, Or Competition, Or Products. It Is One Thing Above All Others: The Ability To Get And Keep Enough Of The Right People.

A Visionary Company Doesn't Simply Balance Between Idealism And Profitability: It Seeks To Be Highly Idealistic And Highly Profitable.

If We Allow The Celebrity Rock-star Model Of Leadership To Triumph, We Will See The Decline Of Corporations And Institutions Of All Types. The Twentieth Century Was A Century Of Greatness, But We Face The Very Real Prospect That The Next Century Will See Very Few Enduring Great Institutions.

The Inner Experience Of Fallure Is Totally Different Than Failure. Going To Fallure Means 100% Commitment - You Leave Nothing In Reserve, No Mental Or Physical Resource Untapped, You Never Give Yourself A Psychological Out. Failure Means Making A Decision To Let Go, To Be Less Than 100% Committed, When Confronted By Fear, Pain And Uncertainty.