Too Often, The Person Who Wrecks Our

One Way To Work The System Is To Work The System. The Other Way Is To Refuse To Work It.

Marketing Management Is Now Tribal Leadership.

Here's The Truth You Have To Wrestle With: The Reason That Art (writing, Engaging, Leading, All Of It) Is Valuable Is Precisely Why I Can't Tell You How To Do It. If There Were A Map, There'd Be No Art, Because Art Is The Act Of Navigating Without A Map. Don't You Hate That? I Love That There's No Map.

If You Measure It, It Will Improve.

In A Battle Between Two Ideas, The Best One Doesn't Necessarily Win. No, The Idea That Wins Is The One With The Most Fearless Heretic Behind It.