The Status Quo Is Leaving The Building,

Following The Well-lit Path, Offers Little In The Way Of Magic.

Products That Are Remarkable Get Talked About.

No, The Only Way To Know What People Think Is To Watch What They Do, Not What They Say. Do They Come Back For More? Do You Cause Them To Change Their Behavior? Can You Make Them Smile?

The Best Marketing Strategy Is To Destroy Your Industry Before Your Competition Does.

Living And Breathing An Authentic Story Is The Best Way To Survive In A Conversation-rich World.