You Can't Shrink Your Way To Greatness!

If You've Got The Platform And The Ability To Make A Difference, Then This Goes Beyond 'should' And Reaches The Level Of 'must.' You Must Make A Difference Or You Squander The Opportunity. Wasting The Opportunity Both Degrades Your Own Ability To Contribute And, More Urgently, Takes Something Away From The Rest Of Us.

Traditional Sales And Marketing Involves Increasing Market Shares, Which Means Selling As Much Of Your Product As You Can To As Many Customers As Possible. One-to-one Marketing Involves Driving For A Share Of Customer, Which Means Ensuring That Each Individual Customer Who Buys Your Product Buys More Product, Buys Only Your Brand, And Is Happy Using Your Product Instead Of Another To Solve His Problem. The True, Current Value Of Any One Customer Is A Function Of The Customer's Future Purchases, Across All The Product Lines, Brands, And Services Offered By You.

We Don't Become Mediocre All At Once, And We Rarely Do It On Purpose.

In Contemporary Art Or Movies, It Makes Perfect Sense To Be Focused On The Bleeding Edge, On The New Idea That's Never Been Previously Contemplated. But When We're Discussing Our Goals, Our Passion And The Way We Interact With The Culture, It Seems To Me That What Works Is Significantly More Important Than What's New.

Positive Thinking Is Hard. Worth It, Though.