Art Is A Personal Act Of Courage.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

The Value We Create Is Directly Related To How Much Valuable Information We Can Produce, How Much Trust We Can Earn, And How Often We Innovate.

Saying No To Loud People Gives You The Resources To Say Yes To Important Opportunities.

If You're Going To Invest A Valuable Asset (like Time), Go Ahead And Make It Productive. Use A Postit Or Two, Or Some Index Cards Or A Highlighter. Not To Write Down Stuff So You Can Forget It Later, But To Create Marching Orders. It's Simple: If Three Weeks Go By And You Haven't Taken Action On What You've Written Down, You Wasted Your Time.

You Cannot Create A Piece Of Art Merely For Money. Doing It As Part Of Commerce So Denudes Art Of Wonder That It Ceases To Be Art.