There's A Big Difference Between Not Settling

The Best Marketing Strategy Is To Destroy Your Industry Before Your Competition Does.

Don't Wait To Be Picked. Pick Yourself.

Make Enough Mole Hills, And Eventually You Will Build A Mountain.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

So Sure, Start With A Slogan. But Don't Bother Wasting Any Time On It If You're Merely Going For Catchy. Aim For True Instead.