A Product For Everyone Rarely Reaches Much

Marketing Begins Before The Product Is Launched.

Most People Have Been Brainwashed Into Believing That Their Job Is To Copyedit The World, Not To Design It.

Too Often, The Person Who Wrecks Our Work Is Us.

Don't Have Any Meetings About Your Web Strategy. Just Do Stuff. First You Have To Fail, Then You Can Improve.

It's Impossible To Have A Coin With Only One Side. You Can't Have Heads Without Tails. Innovation Is Like That. Initiative Is Like That. Art Is Like That. You Can't Have Success Unless You're Prepared To Have Failure. As Soon As You Say, 'failure Is Not An Option,' You've Just Said, 'innovation Is Not An Option.'