A Product For Everyone Rarely Reaches Much

Not Only Are Bloggers Suckers For The Remarkable, So Are The People Who Read Blogs.

The Answer To The Question "where Do Good Ideas Come From" Is Always The Same, The Come From Bad Ideas. If You Come Up With 20 Bad Ideas You Get One Good One.

Competition And The Market Are Like Water, They Go Where They Want

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

People Get Good Gigs Because They Stand Up....you Don't Get Picked. Reject The Tyranny Of Picked. Pick Yourself.