Marketing Begins Before The Product Is Launched.

Making Promises And Keeping Them Is A Great Way To Build A Brand.

If There Isn't A Good Reason, Go Home. If There Is, Then Do Something ... Loud, Now, And Memorable.

Today, Not Starting Is Far, Far Worse Than Being Wrong. If You Start, You've Got A Shot At Evolving And Adjusting To Turn Your Wrong Into A Right. But If You Don't Start, You Never Get A Chance.

Tribes Makes Our Lives Better, And Leading A Tribe Is The Best Life Of All.

Our Job As Marketers And Leaders, Is To Create Vibrant Pockets, Not To Hunt For Mass.