It's Uncomfortable To Resist The Urge To

The Unhappy Theory Of Business Ethics Is This: You Have A Fiduciary Responsibility To Maximize Profit. Period. To Do Anything Other Than That Is To Cheat Your Investors. And In A Competitive World, You Don't Have Much Wiggle Room Here.

Excellence Isn’t About Working Extra Hard To Do What You’re Told. It’s About Taking The Initiative To Do Work You Decide Is Worth Doing.

Every Voice Doesn't Matter--only The Voices That Move Your Idea Forward, That Make It Better, That Make You Better, That Make It More Likely You Will Ship Work That Benefits Your Tribe.

Design Is The Last Great Competitive Advantage.

Marketers Have To Move Upstream Now. We Have To Stop Being The Last Step In The Process And Start Being The First Step.