The World Is Begging For You To

Playing The Game Is A Form Of Winning The Game. In Those Competitions, We Win By Being Resilient.

Discomfort Brings Engagement And Change. Discomfort Means You're Doing Something That Others Were Unlikely To Do, Because They're Hiding Out In The Comfortable Zone. When Your Uncomfortable Actions Lead To Success, The Organization Rewards You And Brings You Back For More.

The Instinct To Produce Great Work Doesn't Require A Fancy Notebook.

You Market When You Hire And When You Fire. You Market When You Call Tech Support, And You Market Every Time You Send A Memo.

Repeating Easy Tasks Again And Again Gets You Not Very Far. Attacking Only Steep Cliffs Where No Progress Is Made Isn’t Particularly Effective Either. No, The Best Path Is An Endless Series Of Difficult (but Achievable) Hills.