The Word Adventure Has Gotten Overused. For

Mainly, My Job Is To Be On The Outside And Bring Ideas Into The Company And Forge Change. Most People Hate Change—it’s Threatening. I Thrive On It.

I Never Wanted To Be A Businessman; I Was A Craftsman And Good At Working With My Hands. At Some Point, I Decided That This Company Is My Best Resource. Patagonia Now Exists To Put Into Practice All The Things That Smart People Are Saying We Have To Do Not Only To Save The Planet But To Save The Economy.

My Favorite Quote About Entrepreneurship Is That To Understand An Entrepreneur, You Should Study A Juvenile Delinquent. They're Both Saying: "this Sucks And I'm Going To Do It Another Way." You Have To Want To Break The Rules And Prove That Your Way Works.

...it's The Same With Business. If You Focus On The Goal And Not The Process, You Inevitably Compromise. Businessmen Who Focus On Profits Wind Up In The Hole. For Me, Profit Is What Happens When You Do Everything Else Right.

Hiring People With Diverse Backgrounds Brings In A Flexibility Of Thought And Openness To New Ways Of Doing Things, As Opposed To Hiring Clones From Business Schools Who Have Been Taught A Codified Way Of Doing Business.