Real Adventure Is Defined Best As A

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.

Who Are Businesses Really Responsible To? Their Customers? Shareholders? Employees? We Would Argue That It’s None Of The Above. Fundamentally, Businesses Are Responsible To Their Resource Base. Without A Healthy Environment There Are No Shareholders, No Employees, No Customers And No Business.

It's Okay To Be Eccentric If You're Rich; Otherwise You're Just Crazy.

There Is A Beginning And End To All Life - And To All Human Endeavors. Species Evolve And Die Off. Empires Rise, Then Break Apart. Businesses Grow, Then Fold. There Are No Exceptions. I'm Ok With All That. Yet It Pains Me To Bear Witness To The Sixth Great Extinction, Where We Humans Are Directly Responsible For The Extirpation Of So Many Wonderful Creatures And Invaluable Indigenous Cultures. It Saddens Me To Observe The Plight Of Our Own Species; We Appear To Be Incapable Of Solving Our Problems.

Climbing For Speed Records Will Probably Become More Popular, A Mania Which Has Just Begun. Climbers Climb Not Just To See How Fast And Efficiently They Can Do It, But Far Worse, To See How Much Faster And More Efficiently They Are Than A Party Which Did The Same Climb A Few Days Before. The Climb Becomes Secondary, No More Important Than A Racetrack. Man Is Pitted Against Man.