The More I Make The More I

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.

I Never Wanted To Be A Businessman; I Was A Craftsman And Good At Working With My Hands. At Some Point, I Decided That This Company Is My Best Resource. Patagonia Now Exists To Put Into Practice All The Things That Smart People Are Saying We Have To Do Not Only To Save The Planet But To Save The Economy.

I Think Risk Is Important. I Don't Care If It's A Great Financial Risk Or A Physical Risk. You Only Get Out Of Something What You Put Into It And The Fact That You Are Willing To Risk Something Means That You Are Going To Get A Lot More Out Of It.

One Thing I Did Not Want To Change, Even If We Got Serious, Work Had To Be Enjoyable On A Daily Basis. We All Had To Come To Work On The Balls Of Our Feet And Go Up The Stairs Two At A Time.

I Say The Last 10 Percent Of The Way To Perfection Takes So Much Of Your Life That It Isn't Worth The Effort. This Overzealous Attitude Is What Creates Religious Fanatics, Body Nazis, And Athletes Who Are Exceedingly Dull To Converse With.