The Roots Of Apple Were To Build

By Honoring The Lives Of Those We Admire, We Make Our Own Values Known.

Innovation Is Saying 'no' To 1,000 Things.

People Say Sometimes, "you Work In The Fastest-moving Industry In The World." I Don't Feel That Way. I Think I Work In One Of The Slowest. It Seems To Take Forever To Get Anything Done.

It's Not A Faith In Technology. It's Faith In People.

But Apple Really Beats To A Different Drummer. I Used To Say That Apple Should Be The Sony Of This Business, But In Reality, I Think Apple Should Be The Apple Of This Business.