Design Isn't Just How It Looks. It's

You've Heard Of Plug-and-play. This Is Plug, Unplug And Play. It's So Simple To Use, It's Unbelievable.

It's More Fun To Be A Pirate Than To Join The Navy.

You‘ve Got To Start With The Customer Experience And Work Back Toward The Technology - Not The Other Way Around.

Packaging Can Be Theater, It Can Create A Story

The Over-all Point Is That New Technology Will Not Necessarily Replace Old Technology, But It Will Date It. By Definition. Eventually, It Will Replace It. But It's Like People Who Had Black-and-white Tvs When Color Came Out. They Eventually Decided Whether Or Not The New Technology Was Worth The Investment.