The Real Giants Have Always Been Poets,

In This Very Real World, Good Doesn't Drive Out Evil. Evil Doesn't Drive Out Good. But The Energetic Displaces The Passive.

Persuasion Is Not A Science But An Art

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.

Because An Appeal Makes Logical Sense Is No Guarantee That It Will Work.

The Creative Man With An Insight Into Human Nature, With The Artistry To Touch And Move People, Will Succeed. Without Them He Will Fail.