The Purpose Of An Elevator Pitch Is

The Problem With Requiring People To Be Loud And Angry To Get Things Done Is That You're Now Surrounded By People Who Are Loud And Angry.

Authenticy In Marketing Is Telling A Story People Want To Hear.

The Enemy Of Creativity... Is Fear. We're All Born Creative, It Takes A Little While To Become Afraid. A Surprising Insight: An Enemy Of Fear Is Creativity. Acting In A Creative Way Generates Action, And Action Persuades The Fear To Lighten Up.

But If The Cow Is Purple, You'd Notice It, Ok? The Thing That's Going To Decide What Gets Talked About, What Gets Done, What Gets Changed, What Gets Purchased, What Gets Built Is, Is It Remarkable? And Remarkable's A Really Cool Word 'cause We Think It Just Means Neat, But It Also Means Worth Making A Remark About, And That Is The Essence Of Where Idea Diffusion Is Going.

If You Can’t State Your Position In Eight Words, You Don’t Have A Position.