The Second Person To Write A Story

Letting Your Customers Set Your Standards Is A Dangerous Game, Because The Race To The Bottom Is Pretty Easy To Win. Setting Your Own Standards--and Living Up To Them--is A Better Way To Profit. Not To Mention A Better Way To Make Your Day Worth All The Effort You Put Into It." -

Ideas Don't Get Smaller When They're Shared, They Get Bigger.

A Customer Is Never Out Of Warranty, Even If His Product Is.

One Way To Think About Running A Successful Business Is To Figure Out What The Least You Can Do Is, And Do That.

Everyone Has Failed, Everyone Has Misspoken, Everyone Has Meant Well But Done The Wrong Thing. Your Favorite Restaurants, Cafes And Books Have All Gotten A One-star Review Along The Way. No Brand Is Perfect, No Individual Can Pretend To Be Either. Perfect Can't Possibly Be The Goal, We're Left With Generous, Important And Human Instead.