Are You Copying Others? People Won't Pay

There's Nothing Wrong With Having A Plan. Plans Are Great. But Missions Are Better. Missions Survive When Plans Fail, And Plans Almost Always Fail.

If We Can Fall In Love With Serving People, Creating Value, Solving Problems, Building Valuable Connections And Doing Work That Matters, It Makes It Far More Likely We're Going To Do Important Work

No One Has Ever Built A Statue To A Critic, It's True. On The Other Hand, It's Only The People With Statues That Get Pooped On By Birds Flying By.

Competition And The Market Are Like Water, They Go Where They Want

Sign Your Work...if You're Not Proud Of It, Don't Ship It. If You Are, Sign Your Work And Own The Results. We'll Know Who To Thank. If You Work For A Place Where Work Goes Unsigned (internally, In Particular) It's Worth Asking Why.