The Opposite Of Coherent Is Interesting.

If You're Going To Buy A Real Book, A Paper Book, There Better Be A Good Reason. Perhaps Scarcity Is One Of Those Reasons.

In The Long Run, Doing Work That's Important Leads To More Happiness Than Doing Work That's Merely Profitable.

A Product For Everyone Rarely Reaches Much Of Anyone.

Incrementalism Ceases To Be A Good Strategy When There's A Cliff On The Route.

Marketers Want To Get Their Messages In Front Of You. They Must Get Their Messages In Front Of You, Just To Survive. The Only Problem Is-do You Really Want More Marketing Messages?