In The Long Run, Doing Work That's

If Your Project Or Organization Depends On Knowing Things That Other People Don't Know (but Could Find Out If They Wanted To), Your Days Are Probably Numbered. Ask A Travel Agent The Alternative, While Difficult, Is Obvious. Provide Enough Non-commodity Service And Customization That It Doesn't Matter If The Ideas Spread. In Fact, It Will Help You When They Do.

Be Personal. Be Relevant. Be Specific.

Go Ahead And Make Something For The Elites. Not The Elites Of Class Or Wealth, But The Elites Of Curiosity, Passion And Taste. Every Great Thing Ever Created Was Created By And For This Group.

Fear Is The Dream Killer, The Silent Voice That Pushes Us To Lose Our Passion In A Vain Attempt To Seek Safety.

The Status Quo Is Leaving The Building, And Quickly.