The Leverage And Influence Social Media Gives

Millions Of People Are Falling Out Of The Middle Class Into The Ranks Of The Poor.

Ensure Your Employees Understand What Your Brand Stands For So They Can Be Your First Line Of Word-of-mouth Advertising.

It Is Time For Corporate America To Become 'the Third Pillar' Of Social Change In Our Society, Complementing The First Two Pillars Of Government And Philanthropy. We Need The Entire Private Sector To Begin Committing Itself Not Just To Making Profits, But To Fulfilling Higher And Larger Purposes By Contributing To Building A Better World.

If A Brand Wants To Build Social Communities, Capital And Influence, It Must Become The Chief Celebrant Of Its Community, Not Its Celebrity. This Simple Shift In Approach Unlocks Enormous Transformative Potential For Brands.

How Well You Tell Your Story Determines How Well Your Customers Tell Your Story.