When Thinking Through Who To Bring Together

Consumers Want A Better World, Not Just Better Widgets.

A World In Which Government Is Burdened By Historic Debt, Philanthropy Has Limited Resources, And The Private Sector Is Only Interested In Its Own Personal Gain Is Simply Unsustainable.

Any Institution Faces Two Basic Choices If They Hope To Spark New Ideas. One Is To Leverage The Brains Trust Within Their Organization By Creating A Special Event Dedicated To New Thinking. The Other Is To Look Outside Themselves To Stimulate Solutions.

The Most Potentially Transformative Impact Of Social Media Is Its Ability To Encourage Brands To Marry Profit And Purpose. The Reason Brands Participate Is That Such Outreach Earns Those Companies Social Currency Enabling Them To Start Or Participate In Conversations That Connect Them To Consumers In Meaningful Ways.

How Well You Tell Your Story Determines How Well Your Customers Tell Your Story.