Find The Human In The Technology. The

And If You Look At The Reality In The United States, Where You Have More Than 40 Million People Below The Poverty Line And 42 Million On Food Stamps, And Then You Look At Poverty Around The World, Clearly The Way We're Running The Engine Of Capitalism Is Not Serving Us Well.

It Is A Truly Powerful Phenomenon When A Brand Makes A Stand For What It Believes In.

Some Critics Have Challenged What The Return On Investment Is For Engagement In Social Media. Others Have Complained That The Metrics Don't Exist To Demonstrate Value.

Today's Consumers Are Eager To Become Loyal Fans Of Companies That Respect Purposeful Capitalism. They Are Not Opposed To Companies Making A Profit; Indeed, They May Even Be Investors In These Companies - But At The Core, They Want More Empathic, Enlightened Corporations That Seek A Balance Between Profit And Purpose.

Ensure Your Employees Understand What Your Brand Stands For So They Can Be Your First Line Of Word-of-mouth Advertising.