The Importance Of An Artist Is Bringing

You Know How I Came Up With The Name 'road To The Super Bowl?' It's An Homage To The Old Bob Hope - Bing Crosby Buddy Movies - You Know, Like 'road To Zanzibar' Or 'road To Morocco.' Can You Tell? All I've Done My Whole Life Is Go To Movies.

Life Is Good. Football Is Better.

When We Started Nfl Films, There Were No Focus Groups, There Were No Demographic Studies, There Were No Surveys. Every Decision That We Made, We Made With Our Hearts, Not With Our Heads. And, In The Very Beginning, We Really Didn't Even Have A Business Plan.

But I Can Tell You This: Nothing Will Happen Up There That Can Duplicate My Life Down Here. That Life Cannot Be Better Than The One I've Lived Down Here, The Football Life. It's Been Perfect.

There Have Been Nine Super Bowls In New Orleans, And Not All Of Them Have Brought The Best Of Luck To Nfl Films. We Got Robbed Twice There, Got Food Poisoning, And My Hotel Room Was Broken Into On The Day The Bears Played The Patriots In January 1986.