My Dad Hated His Job. He Sold

I've Always Been Fascinated By Picasso And How He Would Look At A Single Image Through Multiple Perspectives And From Separate Moments In Time. He Would Look At A Woman's Face And He Would See Almost A Three-dimensional Look Even Though It Was A Flat Canvas. I Thought, Well Why Couldn't We Do The Same Thing With A Football Play?

Football Is A Sport Of Emotions, And We Have To Capture That In Our Films.

I Don't Go To Games As Much As I Used To Because Of The Nfl's Sunday Ticket. So I'll Watch The Games, Take Notes.

That Helped Us Nurture Not Only The Game's Traditions But To Develop Its Mythology: America's Team, The Catch, The Frozen Tundra.

When We Started Nfl Films, There Were No Focus Groups, There Were No Demographic Studies, There Were No Surveys. Every Decision That We Made, We Made With Our Hearts, Not With Our Heads. And, In The Very Beginning, We Really Didn't Even Have A Business Plan.