Life Is Great, Football Is Better.

There Have Been Nine Super Bowls In New Orleans, And Not All Of Them Have Brought The Best Of Luck To Nfl Films. We Got Robbed Twice There, Got Food Poisoning, And My Hotel Room Was Broken Into On The Day The Bears Played The Patriots In January 1986.

Life Is Good. Football Is Better.

I've Always Believed In Making Films That You Make The Little Decisions With Your Head, But You Make The Big Decisions With Your Heart.

When My Father Bid $5,000 For The 1962 Championship Game, That Was A Huge Amount. It Was Double The Bid The Year Before. Pete Rozelle Was Flabbergasted. Who Was This Guy Who Was Willing To Spend So Much Money On What Seemed Like Relatively Worthless Rights To The Nfl Championship Game?

When We Started Nfl Films, There Were No Focus Groups, There Were No Demographic Studies, There Were No Surveys. Every Decision That We Made, We Made With Our Hearts, Not With Our Heads. And, In The Very Beginning, We Really Didn't Even Have A Business Plan.