Life Is Great, Football Is Better.

There Have Been Nine Super Bowls In New Orleans, And Not All Of Them Have Brought The Best Of Luck To Nfl Films. We Got Robbed Twice There, Got Food Poisoning, And My Hotel Room Was Broken Into On The Day The Bears Played The Patriots In January 1986.

My Dad Has A Great Expression. He Always Says, 'tell Me A Fact And I'll Learn, Tell Me The Truth And I Believe, But Tell Me A Story, And It Will Live In My Heart Forever.' Interestingly Enough Now, My Dad's Story Is Going To Be In Canton And Hopefully That Will Live Forever, Too.

When We Started Nfl Films, There Were No Focus Groups, There Were No Demographic Studies, There Were No Surveys. Every Decision That We Made, We Made With Our Hearts, Not With Our Heads. And, In The Very Beginning, We Really Didn't Even Have A Business Plan.

A Perfect Record Does Not Mean That Someone Is The Greatest. Rocky Marciano Never Lost A Fight, But I Never Hear Anyone Say He's The Greatest Heavyweight Champion Of All Time.

I've Been Very Lucky In The Freedom That I've Been Given. Every Artist Needs Two Types Of Freedom: You Need The Freedom To - The Freedom To Come Up With An Idea Or Treatment - And Then You Need The Other Half Of The Freedom, And That's Freedom From - Somebody Saying, 'this Is Great. This Is How I Want You To Do It'.