The Future Of Yosemite Climbing Lies Not

The Future Of Yosemite Climbing Lies Not In Yosemite, But In Using The New Techniques In The Great Granite Ranges Of The World.

Just Why Is Yosemite Climbing So Different ? Why Does It Have Techniques, Ethics And Equipment All Of Its Own ? The Basic Reason Lies In The Rock Itself. Nowhere Else In The World Is The Rock So Exfoliated, So Glacier-polished And So Devoid Of Handholds. All Of The Climbing Lines Follow Vertical Crack Systems. Every Piton Crack, Every Handhold Is A Vertical One. Special Techniques And Equipment Have Evolved Through Absolute Necessity.

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.

Growth Isn't Central At All, Because I'm Trying To Run This Company As If It's Going To Be Here A Hundred Years From Now. And If You Take Where We Are Today And Add 15% Growth, Like Public Companies Need To Have For Their Stock To Stay Up In Value, I'd Be A Multi-trillion-dollar Company In 40 Years. Which Is Impossible, Of Course.