The Revolution Starts At The Bottom.

I Purposely Try To Hire People Who Are Really Self-motivated And Good At What They Do, And Then I Just Leave Them Alone.

It's Okay To Be Eccentric If You're Rich; Otherwise You're Just Crazy.

We Grow By Letting The Customer Tell Us. So When The Customer Tells Us That They're Frustrated, That They Just Got Their Catalogue And We're Already Out Of A Product They Wanted, Then It Tells Me That We're Not Making Enough. We Let The Customer Tell Us Instead Of Creating An Artificial Demand For Our Products. Any Time You're Making Products That People Don't Need, You're At The Mercy Of The Economy, You're At The Mercy Of Whatever Is Going On. So We Tried To Avoid That Situation.

We're Not Citizens Anymore. We're Consumers. That's What We're Called. It's Just Like Being An Alcoholic And Being In Denial That You're An Alcoholic. We're In Denial That Each And Every One Of Us Is The Problem. And Until We Face Up To That, Nothing's Going To Happen.

Climbing For Speed Records Will Probably Become More Popular, A Mania Which Has Just Begun. Climbers Climb Not Just To See How Fast And Efficiently They Can Do It, But Far Worse, To See How Much Faster And More Efficiently They Are Than A Party Which Did The Same Climb A Few Days Before. The Climb Becomes Secondary, No More Important Than A Racetrack. Man Is Pitted Against Man.