The Revolution Starts At The Bottom.

...it's Always Been Difficult For Us To Lead An Examined Life As A Corporation. I've Always Felt Like A Company Has The Responsibility To Not Wait For The Government To Tell It What To Do, Or To Wait For The Consumer To Tell It What To Do, But As Soon As It Finds Out It's Doing Something Wrong, Stop Doing It.

We Choose To Believe That The Granite Is Alive. If Life Is Movement, Then Rock - With Its Atoms Flying Around Like Stars In Cosmos - Is Alive.

While Our Managers Debated What Steps To Take To Address The Sales And Cash-flow Crisis, I Began To Lead Week-long Employee Seminars In What We Called Philosophies. We'd Take A Busload At A Time To Places Like Yosemite Or The Marin Headlands Above San Francisco, Camp Out, And Gather Under The Trees To Talk. The Goal Was To Teach Every Employee In The Company Our Business And Environmental Ethics And Values.

I Live For The Moment. I'm Basically A Buddhist-type Person. I'm Just Here Right Now, And I Don't Think About What's Going To Happen A Hundred Years From Now. I Try To Concentrate On What's Going On Right Now. But I'm Really Trying To Run This Company Like It Is Going To Be Here A Hundred Years From Now. That's What's Important.

True Adventure Begins When Everything Goes Wrong.