The Revolution Starts At The Bottom.

I Drive Old Cars, All My Patagonia Clothes Are Years And Years Old, I Hardly Have Anything New. I Try To Lead A Very Simple Life. I Am Not A Consumer Of Anything. And I Much Prefer Sleeping On Somebody's Floor Than In A Motel Room.

We Grow By Letting The Customer Tell Us. So When The Customer Tells Us That They're Frustrated, That They Just Got Their Catalogue And We're Already Out Of A Product They Wanted, Then It Tells Me That We're Not Making Enough. We Let The Customer Tell Us Instead Of Creating An Artificial Demand For Our Products. Any Time You're Making Products That People Don't Need, You're At The Mercy Of The Economy, You're At The Mercy Of Whatever Is Going On. So We Tried To Avoid That Situation.

The More You Know, The Less You Need.

The Whole Purpose Of Climbing Something Like Everest Is To Effect Some Sort Of Spiritual And Physical Gain. But If You Compromise The Process You’re An Asshole When You Start Out And An Asshole When You Get Back.

I Live For The Moment. I'm Basically A Buddhist-type Person. I'm Just Here Right Now, And I Don't Think About What's Going To Happen A Hundred Years From Now. I Try To Concentrate On What's Going On Right Now. But I'm Really Trying To Run This Company Like It Is Going To Be Here A Hundred Years From Now. That's What's Important.