Going Back To A Simpler Life Is

I've Accepted The Fact That There's A Beginning And End To Everything. All Species Are Born, Evolve, And Then Die Off. We're Going Through The 6th Great Extinction And The Large Mammals Are Going First And, You Know What - We're Large Mammals!

We Choose To Believe That The Granite Is Alive. If Life Is Movement, Then Rock - With Its Atoms Flying Around Like Stars In Cosmos - Is Alive.

There Is A Beginning And End To All Life - And To All Human Endeavors. Species Evolve And Die Off. Empires Rise, Then Break Apart. Businesses Grow, Then Fold. There Are No Exceptions. I'm Ok With All That. Yet It Pains Me To Bear Witness To The Sixth Great Extinction, Where We Humans Are Directly Responsible For The Extirpation Of So Many Wonderful Creatures And Invaluable Indigenous Cultures. It Saddens Me To Observe The Plight Of Our Own Species; We Appear To Be Incapable Of Solving Our Problems.

Yeah, Leading An Examined Life, I Always Say, Is A Pain In The Ass. It Adds An Element Of Complexity To Business That Most Businessmen Don't Want To Hear About. They Just Want To Call A Fabric Manufacturer, And Say, "hey, Give Us 10,000 Yards Of Shirting."

We've Teamed Up With Some Japanese Companies To, Basically By 2010, Make All Our Clothing Out Of Recycled And Recyclable Fibers. And We're Going To Accept Ownership Of Our Products From Birth To Birth. So If You Buy A Jacket From Us, Or A Shirt ,or A Pair Of Pants, When You're Done With It, You Can Give It Back To Us And We'll Make More Shirts And Pants Out Of It.