The Customer Rarely Buys What The Business

If "socialism" Is Defined As "ownership Of The Means Of Production"--and This Is Both The Orthodox And The Only Rigorous Definition--then The United States Is The First Truly Socialist Country.

[the Masses] ... Must Turn Their Hopes Toward A Miracle. In The Depths Of Their Despair Reason Cannot Be Believed, Truth Must Be False, And Lies Must Be Truth. "higher Bread Prices," "lower Bread Prices," "unchanged Bread Prices" Have All Failed. The Only Hope Lies In A Kind Of Bread Price Which Is None Of These, Which Nobody Has Ever Seen Before, And Which Belies The Evidence Of One's Reason.

Innovative Efforts Should Never Report To Line Managers Charged With Responsibility For Ongoing Operations. The New Project Is An Infant And Will Remain One For The Foreseeable Future, And Infants Belong In The Nursery. The 'adults', That Is, The Executives In Charge Of Existing Businesses Or Products Will Have Neither The Time Nor Understanding For The Infant.

Nothing Is Less Productive Than To Make More Efficient What Should Not Be Done At All.

The Worker's Effectiveness Is Determined Largely By The Way He Is Being Managed.