Promotion Should Not Be More Important Than

Teaching Is The Only Major Occupation Of Man For Which We Have Not Yet Developed Tools That Make An Average Person Capable Of Competence And Performance. In Teaching We Rely On The 'naturals,' The Ones Who Somehow Know How To Teach.

As To The Idea That Advertising Motivates People, Remember The Edsel.

Fortunately Or Unfortunately, The One Predictable Thing In Any Organization Is The Crisis. That Always Comes. That's When You Do Depend On The Leader: The Job Of The Leader Is To Build An Organization That Is Battle-ready, That Has High Morale, That Knows How To Behave, That Trusts Itself, And Where People Trust One Another.

Management By Objective Works - If You Know The Objectives. Ninety Percent Of The Time You Don't.

Profit Is Not The Explanation, Cause, Or Rationale Of Business Behavior And Business Decisions, But The Test Of Their Validity.