The Artist Needs To Understand The Truth

Technological Advances Have Always Been Driven More By A Mind-set Of 'i Can' Than 'i Should' Technologists Love To Cram Maximum Functionality Into Their Products. That's 'i Can' Thinking, Which Is Driven By Peer Competition And Market Forces But This Approach Ignores The Far More Important Question Of How The Consumer Will Actually Use The Device Focus On What We Should Be Doing, Not Just What We Can.

Design Is About Crafting An Experience That Is Unfamiliar Enough To Feel Novel, Yet Familiar Enough To Instill Confidence.

Too Little Confidence, And You're Unable To Act; Too Much Confidence, And You're Unable To Hear.

As A Genre, Videogames Take Our Minds On Journeys, And We Can Control And Experience Them Much More Interactively Than Passively - Especially When They Are Well-designed.

Creativity's About Ownership.