I Don't Really Love Computers.

Skill In The Digital Age Is Confused With Mastery Of Digital Tools, Masking The Importance Of Understanding Materials And Mastering The Elements Of Form.

The Simplest Way To Achieve Simplicity Is Through Thoughtful Reduction.

Organization Makes A System Of Many Appear Fewer.

Museums Are Important. Design And Art Schools Are Important Because They Show How It Should Be Done At The Highest Level Of Quality. Once People Are Exposed To Quality, They Recognize It Right Away And They Appreciate It. People's Tastes Are Changed By Exposure To Quality. Unless They Can See It They Can't Want It. That's The Brilliance Of Apple - They Provide Quality In Design.

The Artist Needs To Understand The Truth That Lies At The Bottom Of An Enigma.