Knowledge Makes Everything Simpler.

Museums Are Important. Design And Art Schools Are Important Because They Show How It Should Be Done At The Highest Level Of Quality. Once People Are Exposed To Quality, They Recognize It Right Away And They Appreciate It. People's Tastes Are Changed By Exposure To Quality. Unless They Can See It They Can't Want It. That's The Brilliance Of Apple - They Provide Quality In Design.

With Regard To What Is Designed Really Well, I Think People Are The Best-designed Objects In The World. Seriously.

Anyone With A Computer And A Design Program Can Create A Page Layout. But Unless You're Trained In Design, It Won't Look Very Good And It Won't Communicate Very Well.

There Is A Construct In Computer Programming Called 'the Infinite Loop' Which Enables A Computer To Do What No Other Physical Machine Can Do - To Operate In Perpetuity Without Tiring. In The Same Way It Doesn't Know Exhaustion, It Doesn't Know When It's Wrong And It Can Keep Doing The Wrong Thing Over And Over Without Tiring.

If There Were A Prerequisite For The Future Successful Digital Creative, It Would Be The Passion For Discovery.