The Aim Should Be To Work On

We Must Understand Variation.

You Can Not Plan To Make A Discovery. You Do Not Plan Innovation.

The Prevailing Style Of Management Must Undergo Transformation. A System Can Not Understand Itself. The Transformation Requires A View From Outside.

Just Because You Can Measure Everything Doesn't Mean That You Should.

Choice Of Aim Is Clearly A Matter Of Clarification Of Values, Especially On The Choice Between Possible Options.