There Must Be Consistency In Direction.

The Biggest Cost Of Poor Quality Is When Your Customer Buys It From Someone Else Because They Didn't Like Yours.

Quality Starts In The Boardroom.

If You Do Not Know How To Ask The Right Question, You Discover Nothing.

The Aim Proposed Here For Any Organization Is For Everybody To Gain - Stockholders, Employees, Suppliers, Customers, Community, The Environment - Over The Long Term.

The Most Important Figures For Management Of Any Organization Are Unknown And Unknowable.