Pictures, Abstract Symbols, Materials, And Colors Are

The Artist Is A Collector Of Things Imaginary Or Real. He Accumulates Things With The Same Enthusiasm That A Little Boy Stuffs His Pockets. The Scrap Heap And The Museum Are Embraced With Equal Curiosity. He Takes Snapshots, Makes Notes And Records Impressions On Tablecloths Or Newspapers, On Backs Of Envelopes Or Matchbooks. Why One Thing And Not Another Is Part Of The Mystery, But He Is Omnivorous.

Graphic Design, Which Evokes The Symmetria Of Vituvius, The Dynamic Symmetry Of Hambidge, The Asymmetry Of Mondrian; Which Is A Good Gestalt, Generated By Intuition Or By Computer, By Invention Or By A System Of Coordinates, Is Not Good Design If It Does Not Communicate.

Pictures, Abstract Symbols, Materials, And Colors Are Among The Ingredients With Which A Designer Or Engineer Works. To Design Is To Discover Relationships And To Make Arrangements And Rearrangements Among These Ingredients.

You Will Learn Most Things By Looking, But Reading Gives Understanding. Reading Will Make You Free.

Don't Try To Be Original; Just Try To Be Good.