Design Is Everything. Everything!

Asymmetric Balance Creates Greater Reader Interest. Pleasure Derived From Observing Asymmetrical Arrangements Lies Partly In Overcoming Resistances, Which, Consciously Or Not, The Spectator Adjusts In His Own Mind.

Design Is Everything. Everything!

The Public Is More Familiar With Bad Design Than Good Design. It Is, In Effect, Conditioned To Prefer Bad Design, Because That Is What It Lives With. The New Becomes Threatening, The Old Reassuring.

Simplicity Is Not The Goal. It Is The By-product Of A Good Idea And Modest Expectations.

I Never Did Calligraphy... But Handwriting Is An Entirely Different Kind Of Thing. It's Part Of The Syndrome Of Modernism... It's Part Of That Asceticism.