Everything Is Design. Everything!

Simplicity Is Not The Goal. It Is The By-product Of A Good Idea And Modest Expectations.

Design Is A Way Of Life, A Point Of View. It Involves The Whole Complex Of Visual Communications: Talent, Creative Ability, Manual Skill, And Technical Knowledge. Aesthetics And Economics, Technology And Psychology Are Intrinsically Related To The Process.

If I Was Influenced By Anything, It Was Architecture: Structure Having To Do With Logic. If You Don't Do It Right, The Whole Thing Is Going To Cave In. In A Certain Sense, You Can Carry That To Graphic Design. Fortunately, However, Nobody Is Going To Die If You Do It Wrong.

Asymmetric Balance Creates Greater Reader Interest. Pleasure Derived From Observing Asymmetrical Arrangements Lies Partly In Overcoming Resistances, Which, Consciously Or Not, The Spectator Adjusts In His Own Mind.

Don't Try To Be Original; Just Try To Be Good.