Don't Try To Be Original; Just Try

Pictures, Abstract Symbols, Materials, And Colors Are Among The Ingredients With Which A Designer Or Engineer Works. To Design Is To Discover Relationships And To Make Arrangements And Rearrangements Among These Ingredients.

I Never Did Calligraphy... But Handwriting Is An Entirely Different Kind Of Thing. It's Part Of The Syndrome Of Modernism... It's Part Of That Asceticism.

Design Is A Way Of Life, A Point Of View. It Involves The Whole Complex Of Visual Communications: Talent, Creative Ability, Manual Skill, And Technical Knowledge. Aesthetics And Economics, Technology And Psychology Are Intrinsically Related To The Process.

Everything Is Design. Everything!

Artistic Tricks Divert From The Effect That An Artist Endeavors To Produce, And Even Excellent Elements Such As Bullets, Arrows, Brackets, Ornate Initials, Are At Best Superficial Ornamentation Unless Logically Employed.