People Work In The System. Management Creates

The Prevailing Style Of Management Must Undergo Transformation. A System Can Not Understand Itself. The Transformation Requires A View From Outside.

Understanding Variation Is The Key To Success In Quality And Business.

All Models Are Wrong; Some Models Are Useful.

It Is Important That An Aim Never Be Defined In Terms Of Activity Or Methods. It Must Always Relate Directly To How Life Is Better For Everyone. . . . The Aim Of The System Must Be Clear To Everyone In The System. The Aim Must Include Plans For The Future. The Aim Is A Value Judgment.

...the Most Important Things We Need To Manage Can't Be Measured.