Non-profits Must Become Deeply Engaged In The

In The Social Business Marketplace, Brands That Hope To Build Loyal And Growing Communities Do So Most Effectively When They Demonstrate Their Core Values And Allow A Community To Build And Engage Around It.

Ceos Must Embrace The Role Of Serving As The Public Face Of The Company To Their Customer Community And The Marketplace At Large.

Ultimately, It's Possible That Social Media Platforms Will Be Designed As Templates That The Users Themselves Customize In Terms Of The Best Way To Express Their Community And Experience Of Life, And Brands Will Have To Simply Follow Suit.

The Theory Of Social Contracts Extends As Far Back As Plato. However, It Was The Great 18th Century Social Philosophers John Locke, Thomas Hobbes, And Jean-jacques Rousseau Who Brought The Concept Of A Social Contract Between Citizens And Governments Sharply Into Political Thinking, Paving The Way For Popular Democracy And Constitutional Republicanism.

Brands Are Faced With The Daily Challenge Of Massively Scaling Their Outreach In Order To Build Personal Relationships. While This May Seem Like A Contradiction In Terms, It Becomes Much More Possible When Brands Shift From Push To Pull Dynamics In Their Marketing.