Meeting Specifications Is Not Enough.

New Product And New Types Of Service Are Generated, Not By Asking The Consumer, But By Knowledge, Imagination, Innovation, Risk, Trial And Error On The Part Of The Producer, Backed By Enough Capital To Develop The Product Or Service And To Stay In Business During The Learn Months Of Introduction.

He That Expects To Quantify In Dollars The Gains That Will Accrue To A Company Year By Year For A Program For Improvement Of Quality Expounded In [out Of The Crisis] Will Suffer Delusion. He Should Know Before He Starts That He Will Be Able To Quantify Only A Trivial Part Of The Gain.

He That Would Run His Company On Visible Figures Alone Will In Time Have Neither Company Nor Figures.

Judging People Does Not Help Them.

Quality Is Made In The Board Room. A Worker Can Deliver Lower Quality, But She Cannot Deliver Quality Better Than The System Allow.