Marketing Is A Contest For People's Attention.

No Niche Is Too Small If It's Yours.

Everyone Is Not Your Customer.

It Always Feels Too Soon To Leap. But You Have To. Because That's The Moment Between You And Remarkable.

If You Are Afraid To Write Or Edit Or Assemble Or Disassemble, You Are Merely A Spectator. And You Are Trapped, Trapped By The Instructions Of Those You've Chosen To Follow. Twenty People In The Field And Eighty Thousand In The Stands. The Spectators Are The Ones Who Paid To Watch, But It's The Player On The Field Who Are Truly Alive.

The Rules Are Now Clear: No One Is Going To Inform You, But It's Easier Than Ever To Inform Yourself.