No Niche Is Too Small If It's

If You Have A Book To Write, Write It. If You Want To Record An Album, Record It. No Need To Wait For Someone In A Cubicle Halfway Across The Country To Decide If You're Worthy.

Emotional Labor Is Available To All Of Us, But It Is Rarely Exploited As A Competitive Advantage.

You Cannot Create A Piece Of Art Merely For Money. Doing It As Part Of Commerce So Denudes Art Of Wonder That It Ceases To Be Art.

Sometimes, We're So Focused On Being Consistent That We Also Lower The Bar On Amazing. After All, The Thinking Goes, If We Can't Be Amazing All The Time, Better To Reset The Expectation To Merely Good. Which Robs Us Of The Ability To (sometimes) Be Amazing.

Take The Long Way. Do The Hard Work, Consistently And With Generosity And Transparency. And Then You Won't Waste Time Doing It Over.