The Rules Are Now Clear: No One

The Only Thing Leaders Have In Common Is The Shared Decision To Lead.

...treasure What It Means To Do A Day's Work. It's Our One And Only Chance To Do Something Productive Today, And It's Certainly Not Available To Someone Merely Because He Is The High Bidder. A Day's Work Is Your Chance To Do Art, To Create A Gift, To Do Something That Matters. As Your Work Gets Better And Your Art Becomes More Important, Competition For Your Gifts Will Increase And You'll Discover That You Can Be Choosier About Whom You Give Them To.

If You're Remarkable, Then It's Likely That Some People Won't Like You. That's Part Of The Definition Of Remarkable. Nobody Gets Unanimous Praise - Ever. The Best The Timid Can Hope For Is To Be Unnoticed. Criticism Comes To Those Who Stand Out. Playing It Safe. Following The Rules. They Seem Like The Best Ways To Avoid Failure. Alas, That Pattern Is Awfully Dangerous. The Current Marketing “rules” Will Ultimately Lead To Failure. In A Crowded Marketplace, Fitting In Is Failing. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

If You're Not Upsetting Anyone, You're Not Changing The Status Quo.

It's Not About You, It's About The Next Person. The Single Best Use Of A Business Book Is To Help Someone Else. Sharing What You Read, Handing The Book To A Person Who Needs It... Pushing Those Around You To Get In Sync And To Take Action-that's The Main Reason It's A Book, Not A Video Or A Seminar. A Book Is A Souvenir And A Container And A Motivator And An Easily Leveraged Tool. Hoarding Books Makes Them Worth Less, Not More.